Considerations

Our logo is a precious part of our identity so please consider where and when you use it:

• Avoid doormats, rugs or anywhere people can walk on the logo — we hate to see it get dirty.
• Avoid placing our logo on items like paper cups or napkins — our logo is not disposable.
• Avoid placing our logo on food, no matter how good those cupcakes look — we don't want it to be sliced, bitten, broken up or digested.
• Avoid placing our logo in environments or on items that could distort or stretch it — we want our logo to maintain its integrity.
• Avoid using our logo in low-resolution formats — blurry or pixelated logos diminish its quality and impact.
• Avoid overcrowding our logo with other elements — it needs space to breathe and be recognised clearly.
• Avoid using our logo in clashing colour schemes — ensure there's enough contrast so it remains prominent and easy to read.
• Avoid rotating, flipping, or altering our logo's orientation — it should always remain in its original, intended form.